An imagined sunlit morning in Dubai’s walkable old neighbourhoods

Light makes life. Dubai, together.

Alone in a city of200 nationalities.Alone in acity of 200nationalities.

A calm app for Dubai that gets you out the door.
Real places, real people, within a twenty-minute walk.

Open Noor

How it works

Dubai · —:— · daylight

A little closer starts hereNO FEED. NO PROFILES. JUST A WAY OUTSIDE.01 / 12

200+nationalities. One city. A place for everyone.

50%of UAE residents report feeling lonely or isolated.

84%of employees report stress, eleven points above the global average.

Loneliness & stress: Cigna Healthcare International Health Study 2025.

Other appsScreens from the app

9:14

For you. Again.

More. More.
More.

02 / An invitation outward

Aninvitation,neverafeed.

Not another place to lose an evening. One window worth stepping out for. A café, a courtyard, someone who says hello first.

For residents, newcomers and visitors. For the first evening, the hundredth, and every one where staying in feels easier.

The best thing on your phone is a way off it.

03 / Three screens. A whole city.

Now. Near.
Home.

Nothing to keep up with.
Just somewhere to begin.

Now

A living sky, one window, a search whose answer becomes an invitation.

Courtyard café

Window open

Book corner

Window open

Park benches

Window open

Three lights meet. A window opens. · Illustrative scene

04 / Moments

Three people.
A window opens.

Three or more

A Moment becomes visible only at three or more people.

Here

Only when you are there

Join only when physically there. Presence is checked on the server.

Messages fade

Messages expire after a few hours. No archive, no history to scroll.

Host

Opened by places and people

Venues and verified hosts can open Moments too.

05 / The twenty-minute ring

Your city.
A little closer.

A real walking ring, not a radius. People appear as counts, never names. A small gesture. A place to simply be.

Venue gestureThird place

Photo placeholder · illustrative place

Al Fahidi · 7 min walk

Courtyard café

First coffee on the house

5people here · example

Take me there Ride Tickets

Illustrative places and counts. Take me there opens Maps; Ride opens Careem; Tickets opens GetYourGuide.

06 / Pulse · Golden Minute

A good hour
to be outside.

Heat, humidity, sun and cloud. Pulse reads the city, then says it plainly.

Golden Minute: at most 1 push a day, only when comfort is good and a live Moment is near. Most days, silence.

Comfort · example reading

06:0012:0021:00

08:00 · Dubai

Fresh air. A good hour to step outside.

Best outside before 9:00 and after 18:30.
Illustrative, not live weather.

07 / Arrival & Home Signals

New here.
Not alone here.

Noor knows where you are in your arrival, not who you are. Add up to 3 languages or cultures that feel like home. They return as anonymous counts of three or more.

Visitor

Arriving

Arriving · Day 34

Settling

Rooted

Home Signals · illustrative

3+ Italian speakers near you

3+ Malayalam speakers near you

3+ Tagalog speakers near you

Arrival packs give new colleagues and their households a quieter landing in a new city.

Help new hires feel
at home, faster.

Relocating to Dubai is exciting and lonely at once. Arrival packs give every new hire and their household a calmer first ninety days: the city within a twenty-minute walk, real places, real people, no feed.

One code, the whole household

One Arrival code works on two devices, so a partner or family lands with them.

You see numbers, never people

Your dashboard shows how many codes were redeemed, nothing else; no names, no locations, no activity.

Never an employee app

Noor stays a consumer app; nothing reports back to HR, and your people can switch it off any time.

NOOR-7F2K-9Q4M

Illustrative code

Pilot pricing for the first employers in Al Karama and Al Fahidi. Household size and duration are agreed per team.

Talk to us about Arrival packs

How Noor works

09 / Wellbeing, honestly

Less screen.
More life.

Calm and non-clinical. Designed to support wellbeing, not to diagnose, score or promise a cure.

Outward by design

Calm by default

Safe by structure

What we leave out

FeedsProfilesSwipingStreaksLevelsBadgesMood trackingClinical claims

“We believe Noor can make a city feel less lonely. We have not proven it yet. The pilot will measure it, and we will publish what we find.”

10 / Privacy by structure

Light on data.
Strong on trust.

Not just a promise in a policy. A property of the design.

3 or more

Nobody is shown alone. Counts below three stay invisible. Home Signals follow the same rule.

Server-checked

Presence is checked on the server. You join a Moment only when physically there.

About 100 metres

Coordinates are rounded before any map or weather service receives them.

No history

No location history. Messages expire after a few hours. No archive to scroll.

Read the privacy page

11 / Venues & verified hosts

Keep a table.
Say hello first.

A first coffee. A table kept free. A host who greets whoever walks in. Cafés, libraries, parks and verified community hosts can open short windows.

Small gestures and community Moments. No ranking. A dashboard with counts, never names.

A good morning.

Host view · illustrative dashboard

3Windows opened

18People welcomed

0Names collected

Courtyard coffeeWindow open

Community book hourScheduled

A place for people. Not a list of people.

Alongside Dubai’s own direction

01 / DUBAIQuality of Life Strategy 2033

02 / DUBAI20-Minute City

03 / DUBAIYear of Community 2025

04 / DUBAIMyDubai Communities

05 / DUBAIYear of the Family 2026

12 / The pilot · Al Karama & Al Fahidi

Start where the streets
are walkable.

Two neighbourhoods. A few open doors. A city that can feel a little more like home. Walk with us, and help measure whether it works.

Open Noor

For employers

Contact

Say hello.

For employers, venues, community hosts and press.

hello@noormoments.com

Based between Dubai and Amsterdam · Founder: Brian Metekohy

Light makes life. Dubai, together.

Alone in a city of200 nationalities.Alone in acity of 200nationalities.

A calm app for Dubai that gets you out the door.
Real places, real people, within a twenty-minute walk.

Open Noor

How it works

Dubai · —:— · daylight

A little closer starts hereNO FEED. NO PROFILES. JUST A WAY OUTSIDE.01 / 12

200+nationalities. One city. A place for everyone.

50%of UAE residents report feeling lonely or isolated.

84%of employees report stress, eleven points above the global average.

Loneliness & stress: Cigna Healthcare International Health Study 2025.

Other appsScreens from the app

9:14

For you. Again.

More. More.
More.

02 / An invitation outward

Aninvitation,neverafeed.

Not another place to lose an evening. One window worth stepping out for. A café, a courtyard, someone who says hello first.

For residents, newcomers and visitors. For the first evening, the hundredth, and every one where staying in feels easier.

The best thing on your phone is a way off it.

03 / Three screens. A whole city.

Now. Near.
Home.

Nothing to keep up with.
Just somewhere to begin.

Now

A living sky, one window, a search whose answer becomes an invitation.

Courtyard café

Window open

Book corner

Window open

Park benches

Window open

Three lights meet. A window opens. · Illustrative scene

04 / Moments

Three people.
A window opens.

Three or more

A Moment becomes visible only at three or more people.

Here

Only when you are there

Join only when physically there. Presence is checked on the server.

Messages fade

Messages expire after a few hours. No archive, no history to scroll.

Host

Opened by places and people

Venues and verified hosts can open Moments too.

05 / The twenty-minute ring

Your city.
A little closer.

A real walking ring, not a radius. People appear as counts, never names. A small gesture. A place to simply be.

Venue gestureThird place

Photo placeholder · illustrative place

Al Fahidi · 7 min walk

Courtyard café

First coffee on the house

5people here · example

Take me there Ride Tickets

Illustrative places and counts. Take me there opens Maps; Ride opens Careem; Tickets opens GetYourGuide.

06 / Pulse · Golden Minute

A good hour
to be outside.

Heat, humidity, sun and cloud. Pulse reads the city, then says it plainly.

Golden Minute: at most 1 push a day, only when comfort is good and a live Moment is near. Most days, silence.

Comfort · example reading

06:0012:0021:00

08:00 · Dubai

Fresh air. A good hour to step outside.

Best outside before 9:00 and after 18:30.
Illustrative, not live weather.

07 / Arrival & Home Signals

New here.
Not alone here.

Noor knows where you are in your arrival, not who you are. Add up to 3 languages or cultures that feel like home. They return as anonymous counts of three or more.

Visitor

Arriving

Arriving · Day 34

Settling

Rooted

Home Signals · illustrative

3+ Italian speakers near you

3+ Malayalam speakers near you

3+ Tagalog speakers near you

Arrival packs give new colleagues and their households a quieter landing in a new city.

Help new hires feel
at home, faster.

One code, the whole household

One Arrival code works on two devices, so a partner or family lands with them.

You see numbers, never people

Your dashboard shows how many codes were redeemed, nothing else; no names, no locations, no activity.

Never an employee app

Noor stays a consumer app; nothing reports back to HR, and your people can switch it off any time.

NOOR-7F2K-9Q4M

Illustrative code

Pilot pricing for the first employers in Al Karama and Al Fahidi. Household size and duration are agreed per team.

Talk to us about Arrival packs

How Noor works

09 / Wellbeing, honestly

Less screen.
More life.

Calm and non-clinical. Designed to support wellbeing, not to diagnose, score or promise a cure.

Outward by design

Calm by default

Safe by structure

What we leave out

FeedsProfilesSwipingStreaksLevelsBadgesMood trackingClinical claims

“We believe Noor can make a city feel less lonely. We have not proven it yet. The pilot will measure it, and we will publish what we find.”

10 / Privacy by structure

Light on data.
Strong on trust.

Not just a promise in a policy. A property of the design.

3 or more

Nobody is shown alone. Counts below three stay invisible. Home Signals follow the same rule.

Server-checked

Presence is checked on the server. You join a Moment only when physically there.

About 100 metres

Coordinates are rounded before any map or weather service receives them.

No history

No location history. Messages expire after a few hours. No archive to scroll.

Read the privacy page

11 / Venues & verified hosts

Keep a table.
Say hello first.

A good morning.

Host view · illustrative dashboard

3Windows opened

18People welcomed

0Names collected

Courtyard coffeeWindow open

Community book hourScheduled

A place for people. Not a list of people.

Alongside Dubai’s own direction

01 / DUBAIQuality of Life Strategy 2033

02 / DUBAI20-Minute City

03 / DUBAIYear of Community 2025

04 / DUBAIMyDubai Communities

05 / DUBAIYear of the Family 2026

12 / The pilot · Al Karama & Al Fahidi

Start where the streets
are walkable.

Two neighbourhoods. A few open doors. A city that can feel a little more like home. Walk with us, and help measure whether it works.

Open Noor

For employers

Contact

Say hello.

For employers, venues, community hosts and press.

hello@noormoments.com

Based between Dubai and Amsterdam · Founder: Brian Metekohy

Alone in a city of200 nationalities.Alone in acity of 200nationalities.

Momentsnear you.

More. More.More.

Aninvitation,neverafeed.

Now. Near.Home.

Now

Three people.A window opens.

Three or more

Only when you are there

Messages fade

Opened by places and people

Your city.A little closer.

Courtyard café

A good hourto be outside.

New here.Not alone here.

Help new hires feelat home, faster.

One code, the whole household

You see numbers, never people

Never an employee app

Less screen.More life.

Light on data.Strong on trust.

Keep a table.Say hello first.

Start where the streetsare walkable.

Say hello.

Alone in a city of200 nationalities.Alone in acity of 200nationalities.

Momentsnear you.

More. More.More.

Aninvitation,neverafeed.

Now. Near.Home.

Now

Three people.A window opens.

Three or more

Only when you are there

Messages fade

Opened by places and people

Your city.A little closer.

Courtyard café

A good hourto be outside.

New here.Not alone here.

Help new hires feelat home, faster.

One code, the whole household

You see numbers, never people

Never an employee app

Less screen.More life.

Light on data.Strong on trust.

Keep a table.Say hello first.

Start where the streetsare walkable.

Say hello.

Moments
near you.

More. More.
More.

Now. Near.
Home.

Three people.
A window opens.

Your city.
A little closer.

A good hour
to be outside.

New here.
Not alone here.

Help new hires feel
at home, faster.

Less screen.
More life.

Light on data.
Strong on trust.

Keep a table.
Say hello first.

Start where the streets
are walkable.

Moments
near you.

More. More.
More.

Now. Near.
Home.

Three people.
A window opens.

Your city.
A little closer.

A good hour
to be outside.

New here.
Not alone here.

Help new hires feel
at home, faster.

Less screen.
More life.

Light on data.
Strong on trust.

Keep a table.
Say hello first.

Start where the streets
are walkable.